![]() Shift your energy toward new paths of action if something isn’t working. Keep reinforcing paths that get visitors to your new site and secures new business. It might be a discount on the first order from the new site, priority on getting an appointment if made through the new site, or a physical item that customers might like such as a tote bag, coffee mug, or free e-book with an order. While that can be as simple as an interesting new blog post, consider what you can offer that will really pull people in. Wherever you decide to announce and promote your website, note that customers are always looking for something of value. Make an offer your customers can’t refuse. Some may be unique to your business, so take advantage of those ways to announce your new site. More ways exist to promote your brand and your news than we can name. Getting everyone you know to promote your brand.Getting influencers to promote your brand.Your job is to find those media that will reach your audience based on their lifestyles and habits. Today’s world is all about finding ways to share information, ideas, opinions, and, unfortunately, bad jokes. This tip aligns with all of the previous mentions and reminds you that Facebook, LinkedIn, and email aren’t your only announcement-sharing options. Flashing red arrows saying, “Sign up here?” That may be a bit much, but you get the idea that if you build your list, you’ll reach more people about your new or redesigned site. On your existing site or a newly created landing page, highlight a sign-up box, or use your social media posts to garner a big list. Here’s a tip to go with sending the announcement email: find ways to build your email list before the launch. Each time you send the email, feature something new or redesigned on the site with a call to action that encourages a website visit. Create an enticing subject line message and an impactful, brand-consistent banner for your announcement. Millions of people still use email, and it’s the most effective way to reach an audience of existing customers and other parties already interested enough to sign up to your email list. Be the squeaky wheel that gets the grease, or, rather, the attention your site deserves. Once the site is up and running, frequently include a call to action in your posts to encourage the reader. With varied and frequent posts, more people will get your message and, by targeting specific features on the site, more customers are likely to click and view the site. Now you can contact us directly for an appointment.Hurry to our new clearance section for special deals!.Ordering is easier now with our new design.Read the exciting (insert topic link here) blog post on our improved website. ![]() Have you seen our new home page? We designed it for you.Here are some ideas to promote in your posts, over time: You won’t issue a one-and-done announcement as it works best to reveal your new website in new and different ways so that you don’t miss those that weren’t paying attention. ![]() When it’s time for the big day, the moment you and your audience have been waiting for, make your announcement through as many channels as needed to reach it. If you get the message out to a more limited audience, they can help you find the things that aren’t quite right so you can fix them before your big splash. No matter how hard designers and developers work, a great website can have a few errors. Let’s consider a soft opening type of release. How do you want to approach it? Do you want to make a big splash on day one, or do you want to take the restaurant soft-opening tactic and release the site with a smaller scale announcement? Your job is to put those together creatively to craft a campaign for your brand that goes beyond, “New website coming soon.” Delight your customers with a series of image-centric posts with just enough words to say, “Pay attention to our brand!”, generating intrigue and leading customers to greater involvement with your message. Experts recommend editing such images manually or applying free Lightroom presets to them before you include them in a post. Social media posts involve words and pictures. ![]() This approach is often used in movies – a certain sound plays to let you know that something exciting lies ahead! Use social media to employ a similar tactic aimed at building excitement for your website launch. Excitement, intrigue, and a successful website launch.ĭo you remember the movie music that plays before a shark attack? Many people do. When you’re about to launch a new website, you can feel the buzz of anticipation, but how can you build excitement in your target audience? It’s all in a launch that creates excitement and arouses intrigue, followed by the big announcement, a lot of sharing, and compelling reasons to visit the website your web designer worked so hard on.Īll graphics in this post were created with Canva.
0 Comments
Leave a Reply. |